Track a click on Google Analytics
Are you using UTM Source to track link clicks within your website?
That’s a really bad idea! Not only will it create a new session with the links utm_source and inflate your visitor stats, it will also increase the bounce rate on the page you’re tracking.
So what’s the solution?
Use [event tracking] (https://developers.google.com/analytics/devguides/collection/analyticsjs/events) on Google Analytics which capture events like a link click into your Google Analytics Dashboard.
For e.g.
Download Free Ebook
But then the WordPress Visual Editor will keep cleaning out the onClick part, so we made a quick shortcode that would save you from the trouble of redoing the onClick part everytime it got cleaned out.
How does it work?
In place of an A href tag like <a onClick="ga('send', 'event', 'Downloads', 'Click', 'Ebook downloaded', '0');" href="http://example.com/wp-content/uploads/2015/06/free-ebook.pdf">Download Free Ebook</a> use our shortcode [tac_ga url="http://example.com/wp-content/uploads/2015/06/free-ebook.pdf" category="Downloads" action="Click" label="Ebook Downloaded"]Download Free Ebook[/tac_ga]
By default this shortcode uses the following information:
Category: link
Action: click
Label: The URL Entered
How do I check if this works
Google Analytics’ Real time tab will show you that these tags would or not.
Some cases in which this shortcode won’t work:
* You use Google Tag Manager to insert Google Analytics
* You use Monster Insights Plugin (Formerly Yoast’s Google Analytics Plugin) to install Google Analytics
Download & install the zip archive
The plugin package installer can be downloaded from the WP2E project tab called “code”.
1 – Select the version to download if this option is available otherwise the “latest” version of the main plugin will be used.
2 – After downloading the zip archive install the plugin package installer in you local environment and activate the script from the plugin list.
3 – Under the section “Plugins” of the admin dashboard you should see a new “Dependencies & Licenses” link. Follow the instructions from this panel to finalize the installation of the missing dependencies.
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- Give a name to your project
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- Download the Installer Package
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- Install & activate the plugin locally
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- Install the suggested dependencies
Tips: Use the WP2E panel to add/suggest new dependencies to the local installation. Press F5 in the list of dependencies if the changes are not displayed right away.